BWT UK — Multi-Show Event Calendar
BWT UK — Multi-Show Event Calendar
CLIENT
BWT UK
EVENT
Various — multiple shows across the year
VENUE
Various UK
FORMAT
Ongoing programme
OVERVIEW
BWT UK works with us on a full calendar of exhibitions across the country, not a single stand, but a coordinated programme of events at different venues and scales throughout the year. Each show needed to represent the brand consistently, whether that meant a flagship bespoke build or a smaller modular setup.
THE BRIEF
BWT needed a partner who could deliver a full calendar of exhibitions across the UK, year after year, across a mix of venues and show sizes. The brief called for a combination of bespoke, one-off builds for events and modular, reusable elements for smaller shows, all while building on previous concepts rather than starting from scratch each time.
KEY CHALLENGES
- Designing a modular system flexible enough for a wide range of stand sizes and layouts, using a consistent core set of graphics
- Pushing the limits of bespoke build to bring BWT's vision to life, including AV, lighting, running water and working waste systems within a temporary structure
- Evolving the concept year on year so it stayed fresh and aligned with BWT's branding and growing product range
OUR SOLUTION
Two bespoke exhibition stands, one for the London Coffee Festival and one for the Installer Show, each designed to showcase BWT’s products in a way specific to that audience and venue. A range of smaller shows throughout the year were served using a flexible kit of modular display elements, giving BWT a consistent presence without a full bespoke build for every event. We also handle ongoing storage and handling of all BWT’s exhibition assets between shows.
Hands-on product demonstration areas let visitors interact directly with BWT’s products and experience their benefits first-hand, rather than viewing them from behind a stand.
Client Testimonial
“I just wanted to say a huge thank you for all your help and support today in transforming an empty space into a great looking stand, it’s really appreciated. It’s another great example of how our wider BWT family pull together to deliver the goods!”